"For years, it has baffled visitors to developing countries: Coca-Cola is everywhere, but basic medicines are not. This year, Zambia has become the first African country to embrace ColaLife, an innovative team of social entrepreneurs that aims to use Coca-Cola’s distribution model to deliver life-saving medicines to farflung, rural communities." ~ ColaLife Website

ColaLife distributes diarrhea medicine that packages in coca cola crates.

Why This is Important

This is an excellent example of looking at what exists and taking advantage of it for a viable solution.

Source:
About. (n.d.). ColaLife. Retrieved October 4, 2014, from http://www.colalife.org/about/